This is the final presentation of the Affiliate Incubator Seminar and Russell did a fabulous job of "wrapping it all up" into a package.
He discussed how to take everything we learned and make it into a viable, on-going business. The Role of The Entrepreneur
- Create and provide value to people
- Create jobs for other people
- Earn a ton of money and pump it back into the economy
- Be the attractive character for the company (the person that attracts)
(I like this one!)
He then talked about creating systems for your employees (or outsourcing help). Frankly, I think this is a valuable step even if you are doing it alone. It gives you a clear idea of what EXACTLY is needed to be done for each step of a successful internet marketing business. There are 4 types of Systems: 1. Marketing (Traffic) Systems 2. Sales Systems 3. Product Development Systems 4. Employee/Customer Systems An excellent tip he gave was to use Camtasia to record each step of the system and then give that video to your outsourcing help. For example, if you use certain software or websites for a particular part of your system (let's say Keyword Research), make a video of which sites or programs you use and what to do. Some other systems he covered: Affiliate System (finding affiliates to promote your products) — He uses outsourcing help to scour websites looking for affiliates — Parasite marketing - use similiar and related companies as JV partners — Give your front-end to your affiliates. (increase their commissions on the front end - you'll make it up on the back-end) Web 2.0 System — You can own Google using Hub pages, Squidoo, US free ads, eBay classifieds, and Scribed eBay System — Add your autoresponder to your About Me page, then on the Auction ad page, tell visitors to go to About Me page SEO System Suggested www.SEObook.com. I checked it out - excellent blog. I suggest subscribing to the feed. He also suggested www.seomoz.org I used to use this site for all kinds of SEO checking. They are an excellent resource for free tools. I haven't been there in quite a while and they've completely revamped the whole site. Some of the free tools are not available except as part of the paid program, but a lot of them still are. Russell also suggested creating systems for articles (writing and submitting), blogs, forums, etc. All in all, this presentation really opened my eyes to what needs to be done. I have all the tools (or most of them). I have the knowledge. By organizing everything into step-by-step systems, I'll be able to create effective checklists of what needs to be done (either by me or someone else). I'll also have a better handle on how long it takes for each step. I do think this was the "missing link" I needed. I'll let you how I progress. GiGi