To recap: we are on Day 3 (Saturday) of the Affiliate Incubator Series.

Ewen Chia finishes up his 5 Step Program. If you did not read the first installment, read it here: Ewen Chia - part 1

We are on step 2 of the 5 steps. The 5 steps are:

1. Decide Your Market
2. Present Your Offer
3. Generate Traffic
4. Monetize the Backend
5. Maximize Conversions

Present Your Offer

  • Select ONE affiliate offer
  • Focus on branding and mindshare- become an ‘expert’
  • Build relationships
  • Focus on one thing at a time

Use a simple affiliate lead generator website to maximize sales, build opt-in subscribers and capture mindshare in your market. He then showed us an example of an opt-in page that had a 75% opt-in !! He uses PPC to drive traffic.

Some points for opt-in pages:

  • Keep it simple - use curiosity
  • Headline should provide the ultimate benefit
  • Use a LITTLE hype
  • Use plenty of headlines and subtitles
  • Use 2-3 sentences max
  • Highlight the name and email addresses in the opt-in form to increase conversions
  • Make your SUBMIT button a call to action

He then discussed thank you pages, building a pre-qualified list with your own product, and adding one-time offers.

Generate Traffic

Three main types of traffic - paid, free and stolen. Only use a few CORE strategies and do conversion testing.

He then told us about a new website: http://www.tnx.net which is free to join to get traffic and sell links. I don’t know much about it and I couldn’t get their website profitability form to work in either of my browsers, so I’ll just pass it along to you.

Monetize the Back End

The majority of commissions are made on the backend. You should find 3 affiliate products to promote for your sales funnel or “profit pipeline” and have them ready before you set up your opt-in. The 3 secrets to success with your backend sales are:
Planning
Consistency
Follow Up

Maximize Conversions

Test and tweak your processes periodically. Build a strong mindshare and relationship with your list by emailing 2-4 times a month.
Have a relationship-building blog for your list.

He then talked about adding a bonus to digital products.

And of course, he finished off with yet another fabulous package deal.

There’s lots I didn’t cover here, so you can imagine all the information he gave.

GiGi

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