Affiliate Marketer’s Dream

To recap: We are on Day 2 (Friday) of the Affiliate Incubator Seminar. A great content-filled seminar so far, isn’t it?

Next up, the legendary Ewen Chia - making his first U.S. seminar appearance! For those of us in internet marketing and affiliate marketing, this was history in the making. If you are not familiar with Ewen Chia, he is considered by many in the industry as the king of Super Affiliates.

He began his talk by giving us his personal story and how he got into internet marketing. It took him 5 years of learning at night before he was able to “put the pieces” together. But it wasn’t until he adopted a new mindset and started believing that “failure is not an option” before things really started falling into place.

Yes, you have to take action, but you also have to take CORRECT action.

Here are some highlights of his talk:

The 5 Most Critical Factors to Success:

• Following a proven system and mentor
• Love what you do and the money will come
• Using the Power Of One to focus on one thing at a time
• Understand the business and build a strong foundation
• Aquire the marketing mindset

What he did:

• Followed a proven system
• Built a long term system
• Kept it simple

The Five Steps of Affiliate Marketing:

1. Decide Your Market
2. Present Your Offer
3. Generate Traffic
4. Monetize the Backend
5. Maximize Conversions

Decide Your Market

1. Find out what people are already buying
2. Find out what people want (gave several resources here)
3. Find out what people are searching for (more resources)
4. Inside Out Strategy - use sub-markets - the more you specialize, the more money you make.

He then mentioned a great affiliate program for the health industry that pays great commissions - Joe Bucks. I had heard of them before, but then forgot about them. Don’t you hate when that happens? Anyway, thanks Ewen for the reminder!

Unfortunately, we ran out of time, so his seminar will have to continue tomorrow.

I had a short “brainstorming” session with Terry Hudson, and then called it a day. Another long day, but I left with my head filled with new ideas on how to grow my business.

GiGi

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To recap: We are on day 2 (Friday) of the Affiliate Incubator Seminar.

Cathleen (from Free Internet Marketing Club)and I walked over to a local restaurant for lunch and were met by 4 other attendees. We had a nice chat about our various businesses.

Next up was Gary Ambrose and How to Work with the Top Affiliates.

Gary’s been a top affiliate marketer for years and this discussion was about how a business with an affiliate program should be treating their top affiliates.

I may not be someone’s top affiliate (yet!) but I can tell you, many of the affiliate programs I work with don’t treat their affiliates that well.
Time to look into different programs.

He talked about relationship based affiliate marketing and looking at your affiliates as potential JV partners.

It all starts with a good product.
Companies shouldn’t be using their affiliates to “test” products.
Promotions should be planned way in advance to give affiliates a chance to “warm up” their list.

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To recap: We are on day 2 (Friday) of the Affiliate Incubator Seminar.

This is Anik’s second presentation of this seminar. To look at his first one, go here: Anik’s First Presentation.

One note to some of those skeptics - so far, this seminar has not been about the “hard sell” at all. Most of the presenters are presenting twice and both presentations are content filled. Of course I would expect them to have a product to pitch at the end of their talk, as long as their lecture wasn’t just a sales pitch for their product, which none of these were.

That said, some of deals at this seminar were pretty amazing. I have more than enough tools, but if I was in the market for a comprehensive system on internet marketing, I would definitely sign up for a seminar like this one. Not only do you get great content and a chance to network, but you get some great deals, too!

Wow, that sounded like a sales pitch, didn’t it? Moving on…

If you remember in Anik’s first presentation , he talked about his first product that did so poorly. Not because it was a bad product, but because his target market weren’t buyers. So what did he do? Offered lead programs on his site. These come in various types, such as Cost Per Action, Cost Per Lead, Cost Per Trial, and Cost Per Click (typically adsense type programs).

Although I was somewhat familiar with CPA programs, I wasn’t aware of all the different types or all the niches that have them. Definitely something to look into.

He then covered the different types of Traffic Generation:

• Search engines - PPC and SEO
• Article Marketing
• Press Releases and Link Building
• Blogs
• Video
• Forum Marketing
• Solo Ads/ Buying Links

Have I heard a lot of it before? Yes, I have. Did I still learn new tips and resources? You bet!!

He then finished his presentation with one of the most amazing offers - a lifetime membership in most all of his products including Affiliate Classroom!

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To update - we are at the Affiliate Incubator seminar on Friday morning.

There was an early bird bonus given out this morning to one of the attendees that showed up on time. Then Stu and Russell asked for people to come up and give their “a-ha” moments from the day before. I was all ready to get up there - (I had several a-ha moments) but I’m glad I didn’t. It turned out to be more of everyone giving a sales pitch for their own business or in some cases, a lecture! Too bad, I don’t think that’s really what they had in mind.

On to the morning presentation - Stu and Russell - “How To Come Up With A Product And Leverage It”

Boy, talk about your a-ha moments - I’ve really been struggling to come up with products to use as giveaways for opt-ins, but they made it seem easy!

First they covered e-books and how to do research to write them. how to create an outline and how to outsource the writing of it. Lots of detail and sources here!

Then they talked about audios and videos - which are actually easier - and also covered lots of detail.

Next was: REPURPOSE or how to make a whole lot of products out of one e-book. Great ideas!

After all that, they showed how you could save all that time by using PLR products. I’m not much of a fan of PLR stuff, but they gave me a bunch of new ideas on how to use it.

After the presentation, I asked Stu if he knew of any good PLR Products for Health Related fields. He suggested Push Button Health. I checked them out - a surprisingly inexpensive resource! Some PLR niches I’ve seen are pretty expensive and most don’t let you have access to past products.

All in all, this was yet another content-packed presentation. Something for every affiliate marketer.

GiGi

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Write a Blog about it! I’m serious! I can’t believe how much work this has become. But it’s great because it’s forcing me to go over my notes carefully and to check out all the resources and links before I pass them along to you!

It was good I decided BEFORE going to the seminar that I was going to write a blog about it because then I was also forced to take good notes.

We were promised copies of the slide shows and notes from the presentations, but I haven’t gotten any yet and I didn’t want to wait for them.

Okay, where were we? I believe it was the end of the presentations on Thursday night. It ended around 9 pm and there was supposed to be an informal get together in the hotel lobby afterwards, but unfortunately I had to drive home. And since we had to be there early again the next day, I knew I’d better get some sleep. Plus I hadn’t seen my computer all day (talk about withdrawals!) so I knew I had a mass of emails to go through.

Perhaps one of the other attendees will stop by and leave a comment about the networking on Thursday night?

GiGi

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